BookTok Guide: The Free TikTok Guide for Authors

Guide overview

The complete guide to building your author presence on BookTok and converting viewers into readers.

4 modules
17 lessons
~2 hrs reading time
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We're continuously improving this guide with new modules, lessons, and author success strategies.

Part 1

Module 1: Introduction

Get started with BookTok fundamentals and understand what success looks like on the platform.

  1. About this Guide / Who It's For

    Learn about the guide structure and determine if this is the right fit for your author journey.

  2. Why TikTok Matters for Authors

    Discover the latest BookTok trends and why TikTok remains essential for authors.

  3. Mindset & Motivation

    Overcome imposter syndrome and build the confidence to show up authentically on TikTok.

  4. The Path Ahead

    What you'll learn and how you'll grow as you build your authentic BookTok presence.

Part 2

Module 2: Foundations of TikTok for Authors

Build a strong foundation and understand how TikTok works before diving into content creation.

  1. Creating Your Account

    Set up your TikTok account the right way and avoid common mistakes that can limit your growth.

  2. How the TikTok Algorithm Works

    Understand the algorithm to make it work for you, not against you.

  3. Warming Up a New or Dead Account

    Strategic steps to activate your account and signal to TikTok that you're a real, engaged user.

Part 3

Module 3: Content That Converts

Master the video formats, strategies, and tactics that get authors discovered and convert viewers into readers.

  1. Content Formats

    Introduction to BookTok's two main content formats: videos and image slideshows, with examples of each approach.

  2. Crafting Viral Hooks

    Learn to craft irresistible hooks that stop the scroll and turn viewers into readers.

  3. Hashtags, Audio, Captions

    Master the technical elements that make your content discoverable and engaging.

  4. Case Studies

    Analysis of successful BookTok posts with detailed breakdowns of effective hooks, formats, and technical elements.

  5. Building Your Rhythm

    Build a sustainable content system that keeps you posting consistently without burnout.

Part 4

Module 4: Real-World Author Strategies

Advanced tactics for book promotion, ARC distribution, launch campaigns, and avoiding common pitfalls.

  1. How to Acquire ARC Readers via TikTok

    Strategic approach to finding and vetting quality ARC readers through TikTok content and engagement.

  2. Escaping View Jail (Step-by-Step Recovery Plan)

    Complete recovery plan for accounts stuck in low view counts with actionable steps and timelines.

  3. What Not to Do on BookTok

    Common mistakes that hurt author success, including shadowban triggers and audience fatigue.

  4. How to Promote a Book Launch on TikTok

    Complete 4-week launch timeline with content strategy, sample calendar, and proven tactics.

  5. Multi-Account Strategy for Authors

    Scale your BookTok presence with multiple accounts for different pen names, genres, or audiences.